Are “Natural” Labels on Skincare Products Really Trustworthy? Tips for Identifying Genuine Natural Ingredients!

In today’s clean-beauty boom, almost every cream, serum, and mask claims: “We’re Natural!” But here’s the truth—not all “natural” products are actually natural.

If you want to avoid fake-natural formulas and stop falling for greenwashing, this guide is your must-read! Let’s uncover the essential rules for choosing truly clean & natural skincare. ✨

💡 Why You Should Question “Natural” Labels

Did you know? In many countries, the word “natural” has no strict legal definition. Brands can add just 1% plant extract and still label the product as “Natural / Botanical / Green.”

That’s why so many “natural” products still contain synthetic fragrance, preservatives, silicones, harsh surfactants, and petrochemical ingredients.

⚠️ This = Greenwashing. Natural on the outside, chemical on the inside.

Tips for Identifying Truly Natural Skincare Products

1. Check the First 5 Ingredients

Authentic natural skincare lists plant-based ingredients early on: Aloe Vera, Shea Butter, Jojoba Oil, Coconut Oil, and botanical extracts.

If ingredients start with silicones, PEGs, or synthetic chemicals, it’s not truly natural.

2. Watch Out for Common Faux-Natural Ingredients

If these appear—even on a “natural” product—it’s not clean: Parabens, SLS/SLES, Synthetic Fragrance, Mineral Oil, Phenoxyethanol.

3. Look for Trusted Certifications

Reliable natural products may carry certifications like COSMOS, Ecocert, USDA Organic, NATRUE, or EWG Verified.

These seals indicate stricter ingredient standards and quality control.

4. Learn Basic INCI Names

Natural ingredients often appear in Latin: Lavandula Angustifolia Oil (Lavender Oil), Citrus Limon Peel Oil (Lemon Peel Oil).

Recognizing a few common INCI names helps you instantly spot real botanicals.